Trivandrum City has over 1.1 mn residents, with a distinctly youthful and sports loving profile. Kerala receives an inflow of over 600,000 tourists every year, growing rapidly on the strength of its natural beauty, ayurveda, and cultural heritage. It also welcomes a sizeable number of non-resident Indians on a personal or business visit, every year.
Trivandrum is ranked #1 for Housing and Transport development per survey of cities conducted by India Today in 2013. The per capita income, has risen by ~8% between 2011-12 and 2012-13. The proportion of non-food expenditure, an indicator of purchasing power, is higher in Trivandrum when compared to rest of Kerala at 71%. Trivandrum is also well connected to Middle East through its well-to-do expat population